Affiliate Program

Affiliate Program

If you write about new parenthood, baby gifts or nursery design, we would like to work with you.

Who this suits

  • Parenting and lifestyle bloggers
  • Baby shower and gift-guide creators
  • Nursery and interiors accounts
  • Anyone whose audience is buying gifts for a new baby

How to apply

Send us the following through our contact page with Affiliate in the subject:

  • Where you publish — site, channel or handle
  • Roughly who your audience is and how large it is
  • The kind of content you would feature us in

What we will and will not ask of you

We will send you the product so you can form your own opinion of it. We will not ask you to write a review you do not mean, to hide that a link is an affiliate link, or to claim something about our products that we cannot back up. Disclosure is required — both because the FTC expects it and because your audience deserves it.

Commission and terms

Commission rate, cookie window and payout schedule are confirmed in writing when your application is approved. We are not going to advertise a headline rate here that changes by the time you apply.